Shavkatov’s Blog - обзоры веб 2.0 сервисов

Пользователи Google AdWords теперь могут воспользоваться новой фичой от google для того чтобы узнать какой именно контент помогает им лучше продвигать свои продукты.

Google AdWords advertisers will now have access to a self-service site optimization tool that helps them determine what content works best to sell their products.

Starting today, Google is inviting a small number of advertisers enrolled in their AdWords program to test out the Google Site Optimizer tool. The site owners can generate detailed reports about their pages that are aimed at helping identify what types of content — headlines, images and marketing copy — helps sell products and what types of content causes confusion, obfuscation and a speedy exit.

View details and a Macromedia Breeze demo at the Google Site Optimizer page.

Google has teamed up with Optimost, a company that specializes in multivaraible website testing, to develop the optimization tool. Optimost’s clients include Overstock.com, Time-Life and Hallmark.

Взято отсюда.

Если вам понравился пост, подпишитесь на RSS ленту блога , или получайте обновления на вашу почту.